Sales Series - Part 1: Nailing Your ICP (Ideal Customer Profile)
Join us for Part 1 of our two-part Sales Series on Nailing Your ICP (Ideal Customer Profile), Pricing, and Packaging with Embarc Collective B2B Sales Strategist, Kristen Koenig from 4-5PM in the Small Classroom at Embarc Collective.
Part 1: Nailing Your ICP
Why it matters: Your ICP informs your sales and marketing strategy, product roadmap, and core differentiation. Without it, you can’t build a go-to-market strategy that uniquely positions your product and closes sales.
Who this is for: B2B Founders + Sales Leaders who have a clear TAM (Total Addressable Market) and customer discovery under their belt. You might be going after more than one ICP or sales motion and want to get crystal clear on who and what to prioritize.
What you’ll walk away with:
- Market segmentation strategies
- Defined core customer characteristics
- Instrumental sales prioritization techniques
Date and invitation for Part 2: Nailing Your Packaging and Pricing to come.
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More on Kristen: Kristen has driven strategic partnerships and GTM at two early-stage startups through to IPO and M&A. She led channel sales and partnerships at Hopin before being acquired by RingCentral, where she is now the RVP, Video (Meetings, Webinars, Events). Before joining RingCentral, Kristen served as Director of Global Digital Channel Sales & Partnerships at Freeman, leading partnership sales strategy, success & marketing, as well as a team of Sales Managers, BDRs/SDRs, and TSCs generating $20M+ ARR. Before that, she was the Director of Sales at World Travel, Inc., leading the meeting services sales and reselling of a SaaS partners' software, and in a multitude of enterprise sales roles from new business to global account management at Cvent. She quickly became Cvent’s Top Performer each year (managing $10M TCV).