Sales Series - Part 2: Nailing Your Packaging and Pricing

Join us for Part 2 of our two-part Sales Series on Nailing Your Packaging and Pricing with Embarc Collective B2B Sales Strategist, Kristen Koenig on Thursday, August 8, from 2-3PM in the Small Classroom at Embarc Collective.

Part 2: Nailing Your Packaging and Pricing

Why it matters: Product packaging and pricing are crucial components that influence how a product is perceived, marketed, and sold. It plays a significant role in attracting the right customers, maximizing revenue, and ensuring customer satisfaction.

Who this is for: B2B Founders + Sales Leaders who joined us for Part 1 or have an existing clear ICP and customer segmentation in place.

What you’ll walk away with:

• Growth strategies aligned to your ICP (eg. Sales-Led Growth for mid-market and enterprise; Product-Led Growth for SMB)
• Product packaging strategies (eg. bundling, tiered plans, service levels, etc.)
• Kristen’s favorite tools and templates to help you execute

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More on Kristen: Kristen has driven strategic partnerships and GTM at two early-stage startups through to IPO and M&A. She led channel sales and partnerships at Hopin before being acquired by RingCentral, where she is now the RVP, Video (Meetings, Webinars, Events). Before joining RingCentral, Kristen served as Director of Global Digital Channel Sales & Partnerships at Freeman, leading partnership sales strategy, success & marketing, as well as a team of Sales Managers, BDRs/SDRs, and TSCs generating $20M+ ARR. Before that, she was the Director of Sales at World Travel, Inc., leading the meeting services sales and reselling of a SaaS partners' software, and in a multitude of enterprise sales roles from new business to global account management at Cvent. She quickly became Cvent’s Top Performer each year (managing $10M TCV).