Fireside Chat with Sales & Marketing Experts: Laura Baker and Rissa Reddan

You are invited to a special members-only GTM Fireside Chat on July 10th from 3:00pm-4:00pm in the ReliaQuest Auditorium @ Embarc Collective.

This session will uncover how sales and marketing teams can move beyond alignment to full collaboration—driving real revenue impact and go-to-market efficiency during the most critical stage of startup growth. This session features two accomplished leaders: Rissa Reddan, 3x CMO and growth stage strategist at Embarc Collective, & Laura Baker, founder of Vista Growth Solutions with experience as a CEO & CRO. Our speakers bring deep expertise in guiding companies through critical growth phases:

• Laura Baker has led organizations through transformation, scale, and successful exits as both CEO and CRO. Through her consulting practice, Vista Growth Solutions, she partners with founders and executive teams to drive strategic revenue growth and operational scalability.
• Rissa Reddan brings her experience as a 3x CMO with a successful company exit. She specializes in GTM strategy, marketing operations, and helping founders sharpen their positioning to fuel long-term growth. Her expertise spans marketing strategy, pursuit planning, and leveraging data to optimize marketing mix and storytelling.

From this session, you’ll walk away with:

• An understanding of how sales and marketing can co-own growth outcomes
• Real-world examples of what works—and what doesn’t—when bridging the sales-marketing divide
• Actionable strategies to implement as you improve your GTM for your current stage of growth

This session is specifically designed for growth-stage founders and operators who are:

• Ready to build more scalable go-to-market operations
• Working to align their sales and marketing efforts to full collaboration
• Currently looking to triple their revenue from $1M-2M to $3M-$6M+
• Looking to break down silos between sales and marketing functions

To help us make this session as valuable as possible, please share any specific relevant topics or questions you'd like our speakers to address during the session. Your input will help shape the discussion and ensure we address the most pressing challenges you're facing in your growth journey.