Mastering Channel Partnerships: Referral, Reseller, Affiliates & More

Join us for the third installment of our Sales Series on Mastering Channel Partnerships: Referral, Reseller, Affiliates & More with Embarc Collective B2B Sales Strategist, Kristen Koenig from 10-11AM in the CDW Innovation Lab at Embarc Collective.

Why it matters: For a tech startup looking to scale and grow, channel partnerships can be a strategic way to expand efficiently. You can expand your reach, drive revenue, and build mutually beneficial relationships.

Who this is for: B2B Founders + Sales Leaders

What you’ll walk away understanding:

• The various Partner types and business models
• Partner type and profiles that are right for your business
• Key tips on how to prioritize and build a partner revenue engine

Whether you're looking to grow your business through partner networks or optimize existing collaborations, this session will provide you with actionable insights, best practices, and tools.

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More on Kristen: Kristen has driven strategic partnerships and GTM at two early-stage startups through to IPO and M&A. She led channel sales and partnerships at Hopin before being acquired by RingCentral, where she is now the RVP, Video (Meetings, Webinars, Events). Before joining RingCentral, Kristen served as Director of Global Digital Channel Sales & Partnerships at Freeman, leading partnership sales strategy, success & marketing, as well as a team of Sales Managers, BDRs/SDRs, and TSCs generating $20M+ ARR. Before that, she was the Director of Sales at World Travel, Inc., leading the meeting services sales and reselling of a SaaS partners' software, and in a multitude of enterprise sales roles from new business to global account management at Cvent. She quickly became Cvent’s Top Performer each year (managing $10M TCV).