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A Founder's Journey: Lessons From Reinvention

Join us on Tuesday, December 9 from 11AM-12PM in the CDW Innovation Lab and over Zoom for a candid session with John Lynch, founder of Kush.com and TradeCraft, as he reflects on seven years of building in an environment that required constant reinvention ("welcome to the cannabis industry"). In this conversation, John will share what he had to unlearn, what he rebuilt from scratch, and how these experiences shaped him as a founder and leader.

Why It Matters Building a company often requires learning through pressure, setbacks, and change. John's experience highlights the realities behind the founder journey, including the moments that tested him, the choices that defined him, and the clarity that came from rebuilding more than once. His insights offer a grounded perspective for founders who want to strengthen their leadership, resilience, and ability to make decisions that support sustainable growth.

What You'll Learn

  • How to rebuild confidence, clarity, and direction when a plan, partnership, or assumption fall apart
  • Insights into common founder blind spots and how to avoid or recover from them
  • How to recognize and navigate pivotal moments in your own journey through real examples from a fellow founder
  • Practical lessons in resilience, leadership, and self-awareness drawn from lived founder experience

Plus, in-person attendees will receive a free 10pk of their famous gummies (optional / must be +21).

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