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Customer Advisory Boards: Building a Product Your Customer Will Buy


Join us for a workshop on Customer Advisory Boards: Building a Product Your Customer Will Buy with Amanda Greenberg, Co-Founder & CEO and Noah Bornstein Co-Founder & CTO of Balloon, on Thursday, April 18, from 4-5PM via Zoom.

Who you are: Pre-revenue or early-revenue building a B2B product.

Why it matters: Having a Customer Advisory Board (CAB) allows you to bring customers close and turn them into champions of your brand. CABs supercharge your market and customer research efforts, accelerating your Go-to-Market with a product your customer will actually buy.

Why Amanda: Amanda has built a robust CAB to grow Balloon into a thriving startup that unlocks and organizes the most powerful data source—the ideas, feedback, and insights currently locked in employees’ minds. She has partnered with big names like Adam Grant, Daniel Pink, Arianna Huffington, Rob Dyrdek, and more, and has been featured in publications such as Fast Company, Forbes, Sports Business Journal, Bloomberg, Cheddar, Axios, and the San Francisco Business Times.

Walk away from this session knowing how to:

  • Recruit and engage a kick-ass CAB
  • Gather high-quality feedback to make smarter product decisions
  • Turn customers into champions and create new expansion opportunities.

RSVP here if you are interested in attending.

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