Customer Discovery Workshop (2-Part Series): Building Products Your Customer Wants - PART 2

CUSTOMER DISCOVERY WORKSHOP WITH KATE HEATH: PART II

Join us for Customer Discovery: Building Products Your Customers Want, a two-part interactive workshop series led by Kate Heath, Brand & Marketing Strategist at Embarc Collective and SVP of Marketing & Communications at Certus Core. Sessions will be held on Monday, August 25 from 4:00–6:00 PM and Thursday, September 4 from 3:00–4:00 PM in the EX3 Labs Classroom at Embarc Collective and via Zoom.

Part 2: Interviews & Insight Synthesis

🗓 Thursday, September 4 | 3:00–4:00 PM Bring your interview experiences back to the group for feedback and next-level skill building:

• Interview Strategy & Execution: Practice advanced questioning that uncovers truth—not just politeness
• Insight Gathering & Pattern Recognition: Learn how to synthesize themes across conversations to guide decision-making We’ll use The Mom Test principles, role plays, and proven templates to help you sharpen your approach.

Who This Is For: For founders and team leaders committed to building products that solve real problems, this workshop is ideal for anyone looking to deepen their understanding of what customers truly need. Whether you're not seeing the traction you hoped for or you're aiming to further refine your ideal customer profile (ICP), there's always more to uncover through ongoing customer discovery.

Why It Matters: Most products fail not due to poor execution, but because they address problems nobody actually has. This workshop series will equip you with the strategic tools and interview techniques needed to identify what your customers really care about so you can stop guessing and start building smarter.

What You’ll Walk Away With:

• Real-world experience conducting discovery interviews
• Templates for targeting customers and synthesizing insights
• Confidence to validate (or challenge) your product assumptions
• A repeatable system to embed discovery into your company’s DNA

(PS- stick around for the September Member Social, powered by TampaBay.Ventures, immediately following Part 2 from 4PM-5PM)